The Risks and Rewards of Payments Innovation
by: Karen Gordon, Public Relations Strategist, Zoot Enterprises, Inc.
5/23/2013
Partnerships are the name of the game in payments today Discover and PayPal, American Express and Wal Mart, Square and Starbucks. These strategic relationships are extremely powerful because they utilize each other’s strengths to make their companies more successful and...
Read More >
The Next Generation of Cross-sell
by: Alex Johnson, Marketing Specialist, Zoot Enterprises
5/13/2013
Cross sell is, and always has been, a core component of financial institutions’ business strategies. However, in today’s market—with lenders looking to grow their credit portfolios and the competition for new customers remaining incredibly fierce—the idea of deepening wallet share...
Read More >
Remain Relevant, Through Mobile Technology Adoption
by: Christopher T. Cox, Vice President, Product Development
First Data Mobile Solutions, First Data
5/9/2013
Today’s consumers are empowered by new online and mobile technology, driving forces behind continued, dramatic changes in banking and retail commerce. They expect to transact business and make payments electronically – anytime, anywhere and on any type of device. First...
Read More >
How to Increase Customer Loyalty by Using Mobile Devices
by: Henry Helgeson, CEO, Merchant Warehouse
4/18/2013
Technology has made it easier than ever for businesses to communicate with their customers on a personal level. Mobile capabilities, in particular, provide an unprecedented opportunity to connect with customers and prospects on an individual level, giving them the incentives...
Read More >
Five Simple Steps to Optimize Card Payment Performance
by: Mark Becker, Program Optimization Manager, U.S. Bank Corporate Payment Systems
4/15/2013
Most organizations have specific reasons for starting purchasing card programs. It may be to establish better control over spending, to speed up the payment process, or to cut invoice processing costs by eliminating paper. Whatever the reason, time and resources...
Read More >
P-Card Controls: Broaden Your Understanding
by: Diane McGuire, Managing Director, National Association of Purchasing Card Professionals
4/10/2013
Because all payment methods present certain risks to an organization, establishing and maintaining an effective control environment for each method, including P Card, is a must. In comparison to a traditional procure to pay process (e.g., one based on a...
Read More >
A Credit Marketing Strategy that Hits the Mark
by: Eric Lindeen, Marketing Director, Zoot Enterprises
3/21/2013
An interesting development in the credit market is the increasing role of instant prescreen in account growth strategies. At a time when many marketing efforts designed to grow accounts are too costly and often ineffective, instant prescreen stands out from...
Read More >
What if Your Credit Risk Policy was a Clear Competitive Advantage?
by: Karen Gordon, Public Relations Strategist, Zoot Enterprises, Inc.
3/21/2013
One of the most important lessons financial institutions (FIs) have learned as the industry recovers from the recession is that historical credit risk policy models are imperfect. Because market conditions and consumer behavior are still in a state of flux,...
Read More >