The Next Generation of Cross-sell
by: Alex Johnson, Zoot Enterprises
5/13/2013
Cross sell is, and always has been, a core component of financial institutions’ business strategies. However, in today’s market—with lenders looking to grow their credit portfolios and the competition for new customers remaining incredibly fierce—the idea of deepening wallet share...
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Taking the Temperature at NACHA 2013
by: Patricia Hewitt, Mercator Advisory Group
4/25/2013
Over the years, NACHA’s annual conference has become an important event for the larger payments industry and presents a wide cross section of the topics and issues the market is facing. This year’s conference kicked off with a keynote from...
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How to Increase Customer Loyalty by Using Mobile Devices
by: Henry Helgeson, Merchant Warehouse
4/18/2013
Technology has made it easier than ever for businesses to communicate with their customers on a personal level. Mobile capabilities, in particular, provide an unprecedented opportunity to connect with customers and prospects on an individual level, giving them the incentives...
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Five Simple Steps to Optimize Card Payment Performance
by: Mark Becker, U.S. Bank Corporate Payment Systems
4/15/2013
Most organizations have specific reasons for starting purchasing card programs. It may be to establish better control over spending, to speed up the payment process, or to cut invoice processing costs by eliminating paper. Whatever the reason, time and resources...
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A Credit Marketing Strategy that Hits the Mark
by: Eric Lindeen, Zoot Enterprises
3/21/2013
An interesting development in the credit market is the increasing role of instant prescreen in account growth strategies. At a time when many marketing efforts designed to grow accounts are too costly and often ineffective, instant prescreen stands out from...
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What if Your Credit Risk Policy was a Clear Competitive Advantage?
by: Karen Gordon, Zoot Enterprises, Inc.
3/21/2013
One of the most important lessons financial institutions (FIs) have learned as the industry recovers from the recession is that historical credit risk policy models are imperfect. Because market conditions and consumer behavior are still in a state of flux,...
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Chase Merchant Services – Not the End of Merchant Acquiring
by: David Fish, Mercator Advisory Group
3/8/2013
Though several pundits in the media have been quick to conclude that Visa is entering the merchant acquiring business (again—remember CyberSource?), it just isn’t the case. Though the temptation will always exist to label the card network as the ultimate...
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Social Media's Impact on Commerce is Just Beginning
by: Will Hernandez, Mercator Advisory Group
3/7/2013
Mitch Spolan, senior vice president of national sales for Living Social, provided some eyebrow raising statistics this week to Prepaid Expo attendees during a panel discussion about mobile payments. Living Social’s success with a deal last year that saw consumers...
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