Perspectives: Prepaid
Gyft Gives Smartphone Users a Mobile Management Tool for Gift Cards
by: Ben Jackson, Mercator Advisory Group
5/14/2013
Editor’s note This is the first in a series of Perspectives from Prepaid Senior Analyst Ben Jackson testing different prepaid mobile applications. Start up company Gyft is betting the smartphone can make gift cards more valuable for retailers and cardholders.... Read More >
The Top 4 Reasons the Unbanked Pay Prepaid Fees & Why Consumer Groups Should Let Them
by: Tim Sloane, Mercator Advisory Group
5/1/2013
Consumer groups and legislators argue prepaid fees are unfair, as if there were no costs involved in delivering the benefits that low and moderate income users enjoy when using prepaid products. These are the features the unbanked and underserved need... Read More >
People Do Not Leave Their Wallets Before Their Phones
by: Ben Jackson, Mercator Advisory Group
4/26/2013
If I had a nickel for every time I heard that a person will leave their wallet at home before they leave their phone, then I might have enough to fix the damage done from grinding my teeth every time... Read More >
Euronet Raises the Bar in the Global Prepaid Market
by: Terry Xie, Mercator Advisory Group
4/25/2013
Prepaid markets worldwide have expanded quickly the past decade, often surpassing credit and debit card growth. Prepaid represents tremendous opportunities, which is a highlight during today’s economic slowdown. But for the most part, the global prepaid market is fragmented with... Read More >
Taking the Temperature at NACHA 2013
by: Patricia Hewitt, Mercator Advisory Group
4/25/2013
Over the years, NACHA’s annual conference has become an important event for the larger payments industry and presents a wide cross section of the topics and issues the market is facing. This year’s conference kicked off with a keynote from... Read More >
Preliminary Data Show Holiday Gift Card Activations Up More Than 15% In 2012
by: Ben Jackson, Mercator Advisory Group
4/24/2013
Closed loop gift card activations in November and December 2012 were up 15% compared with the 2011 holiday season, according to preliminary aggregate data provided by payments processor Vantiv.Based on information from Mercator’s closed loop card benchmark combined with aggregated... Read More >
Field Testing Payments Apps – Where the Mobile Meets the Card
by: Ben Jackson
4/22/2013
Over the next few weeks, Mercator Advisory Group will test and report on a number of payments applications companies have put out as a way to take payments mobile or put them online. Many of these products convert a plastic... Read More >
What is Bitcoin Really Up To?
by: Ben Jackson
4/18/2013
The payments industry, government agencies, and the media have all been intrigued by bitcoin because it purports to be a digital currency that enables anonymous transactions. Leaving aside the issues of whether anonymity is truly achievable online and the potential... Read More >
How to Increase Customer Loyalty by Using Mobile Devices
by: Henry Helgeson, Merchant Warehouse
4/18/2013
Technology has made it easier than ever for businesses to communicate with their customers on a personal level. Mobile capabilities, in particular, provide an unprecedented opportunity to connect with customers and prospects on an individual level, giving them the incentives... Read More >
Nintendo Prepaid Cards Show Possibilities For Using Cards To Engage Customers
by: Ben Jackson, Mercator Advisory Group
4/4/2013
Game maker Nintendo is releasing new prepaid cards in Japan that show how the cards themselves can become a way to interact with customers by providing value. According to the tech site ubergizmo.com, Nintendo plans to sell a card that... Read More >
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