Mercator Perspectives

The Future of Prepaid and Our Distorted Views – Both Will Be Revealed At Prepaid Expo!

The IIR has asked Mercator Advisory Group to implement a confidential survey about how our industry views the future of prepaid. This effort promises to bring new insights to the industry, and (as Mercator has done for ten years with the Annual Prepaid Benchmark), all results will be aggregated and no personal or corporate identifiable data will be released. We invite you to make your voice heard and take the survey now!

Answers will be used to identify the future of prepaid and map the scale of our industry reality distortion field. This breakthrough, one of a kind survey measures:
  • The Payments Reality Distortion Field: The possible perception gap between payments industry experts and a nationally representative sample of 1200+ consumers on a range of topics, including:
    -The payment instruments that are used most today
    -Our confidence in mobile payments
    -The number of active mobile apps considered reasonable to use
    -The ideal payment related information to have on a user’s mobile device

  • The Industry Reality Distortion Field: This measurement will help identify how your individual role in the industry affects your perception of mobility, and other payments issues For example, merchants can perceive payments differently than banks, but how different is that thinking across multiple payment topics? Do processors, issuing banks, in-store gift card program managers, regulators, consumer groups, card manufacturers, and third-party technology providers have an area of shared perspective across the payments landscape?

  • The Curmudgeon Effect: We explore how age and attitude impact thinking about the future of payments. How differently is the payments world perceived by pessimists versus optimists versus all of you curmudgeons? Join the survey to learn more!

  • Peer Flocking Forecasting: Payment forecasts by the Industry, for the industry! Let’s take the survey methodology of polling 20 experts to divine the future to new heights. We already have more than 100 responses, but they don’t count; yours does! So add your voice to this effort and we can collect several hundred brilliant opinions on the future of payments! Now is your opportunity to share your thoughts on the role of cash, the payment technology that will win at the POS, and how consolidation change the face of prepaid and when.
Creating this survey was a blast and I can’t wait to analyze what you have to share and then reveal the aggregate response next month at Prepaid Expo 2013! We look forward to adding your responses – 20 minutes of your time will help create new insights about our prepaid industry and the payments market in general.

If helping the industry gain new insights is not enough motivation, once you complete the survey you’ll also be automatically entered to win a full-featured iPad (but don’t worry; I know you took the survey to benefit the industry!). I look forward to seeing you at my Prepaid Expo session where all will be revealed –Monday March 4th at 5:25 PM. But if you are not coming to Prepaid Expo (I can’t imagine why you wouldn’t of course), not to worry! These survey results, without my fun commentary, will also be made available to everyone after Prepaid Expo is over!

To participate now, click here

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