Register for PaymentsJournal
Back to News
Discover Connects Rewards Cards with Apple’s Passbook
December 13, 2012
Discover has changed its mobile application to let people redeem their cashback rewards for gift cards that can be loaded into Apple Inc.’s Passbook mobile wallet.
From Mobile Payments Today:
On top of the normal balance check and account summary functionality available on every card brand's app, Discoverdddx lets users redeem Cashback rewards for gift cards and eCertificates on its app. (As the name implies, Cashback is Discover's reward program for using its card to make purchases.) Additionally, Discover adds an "Add to Passbook" feature to those eCertificates and gift cards. In effect, Discover is making its Passbook integration into a more wallet-like mobile wallet experience instead of just a storage space for coupons and boarding passes.
The connection to Passbook may make certain Discover rewards more attractive to iPhone users. This may change the how customers choose their rewards and give Discover another marketing message and platform to win customers.
to read more from Mobile Payments Today.
Read Ben Jackson's Perspective about Passbook and prepaid.
Contact a Mercator Advisory Group Analyst
Search News Items
Advertise With Us
Recommend RSS Feed
Join Buyers Guide
Host a Strategy Session
List a Calendar Event
Give Us Feedback
Contact Mercator Advisory Group
© & ™ 2002 - 2017 | Mercator Advisory Group. All Rights Reserved
Terms and Conditions
Make Us Your Homepage