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Amex Sync Advances Social Commerce

On Monday, American Express announced another partnership with Twitter which enables the bank’s cardholders to purchase products by syncing their card on the American Express website and then tweeting certain hashtags.

Amex cardholders have been able to load merchant offers to their credit card via hashtags for almost a year, but the most recent development enables cardholders to actually buy the products themselves.

From the press release:

"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."
Click here to read more from the press release.

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