The expansion of consumer choice continues for PayPal users. The additional flexibility to users of the technology in how they can fund transactions at the POS to another step with announced partnership. PayPal’s string of pearls approach through engagement with established payment facilitators to further extend its footprint has served to make the payment company more universally usable in a variety of markets.PayPal's chief operating officer, Bill Ready, said that his company's partnership with Google will be implemented in the coming months. PayPal will allow Android Pay users to tap that credit and debit cards stored in PayPal and to use any cash balances they keep there.Mercator Advisory Group recognizes the ability or inability of various payment vehicles to achieve universal acceptance has played a significant role in the how “sticky” various payment schemes have been with the public. By increasing the level of choice in funding, and the range and method it may be employed, PayPal is positioning itself to be a central payment component to a sizable swathe of consumers at time that payment patterns and habits are being reset.
Overview by Joseph Walent
, Associate Director, Customer Interactions Advisory Service at Mercator Advisory Group
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