Premium Credit Cards: How to Hit a Small, Moving Target
Mercator Advisory Group's newest report, Premium Credit Cards: How to Hit a Small, Moving Target, updates key statistics on affluent and high-net-worth consumers. It analyzes statistics that are fundamental to card product development in the U.S. market such as market growth, product ownership, and monthly and yearly card spending by cardholder segment. The report also reviews recent developments in the major card networks’ product platforms and provides an update on new features and benefits of leading issuers’ superpremium offerings.
“Growth in the overall number of high-net-worth and mass affluent households has remained modest,” comments Alex Johnson, Director of Mercator Advisory Group’s Credit Advisory Service and author of the report. “The biggest area of growth, in terms of card spend, is occurring in the lowest tier of the mass affluent segment, and this is motivating issuers to invest in the features and rewards of cards targeted at that segment.”
Download the report here