Consumers and Debit 2012: DDA Fees
The following chart is from Mercator Advisory Group's Customer Monitor Survey. Our recent debit survey showed only 18% of respondents indicated they are aware of new fees on their checking accounts, though awareness is up from 15% from 2011; another 10% were not sure. Since many banks impose fees only if certain account balances are maintained, account holders who maintain sufficient balances may not have felt the impact of new fees. For more information about this particular report, visit Mercator here.