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“It’s helpful to understand Intuit’s current healthcare presence to see how an EMR and PM system would blow the doors open. Their back-door approach began in September of 2009, when they launched Intuit Health Bill Pay. This application lets patients view complete breakdowns of statements and pay them online. It is essentially credit card processing through Intuit Payment Solutions for physician practices with a bit more functionality.”
The market opportunity within healthcare payments is large and diverse. Intuit’s ability to deliver services to under-served business markets may find a fruitful home with this new initiative.