The Ninth Annual U.S. Open-Loop Prepaid Cards Market Assessment and Prepaid Industry Overview report is the first of the annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the prepaid industry. The report benchmarks the load, growth, and market dynamics for all open-loop prepaid solutions. This includes a review of the dollars loaded on open-loop prepaid products in 18 different market segments.
The open-loop prepaid market, which consists of 18 segments, grew to $184.1 billion in 2011, up 24 percent from $148.4 billion in 2010. This report documents the dollars loaded onto open-loop prepaid cards or access devices in 2011.
“While some segments had growth of over 1000% between 2010 and 2011, others saw continued double digit growth rates and one actually contracted by more than 1%. The growth has been driven by the cash access and government categories; however, the future growth of the market could be hurt by potential regulatory actions,” says Tim Sloane, director of Mercator’s Prepaid Advisory Service and author of the report.
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