PaymentsJournal
SUBSCRIBE
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
  • Analysts Coverage
  • Truth In Data
  • Podcasts
  • Videos
  • Industry Opinions
  • News
  • Resources
No Result
View All Result
PaymentsJournal
No Result
View All Result

Tokens, PCI, Proper Insurance Can Counter Breach Threat

Pradeep T Moudgal by Pradeep T Moudgal
April 16, 2014
in Analysts Coverage
0
Mobile Banking Concept

Visualization of mobile or internet based banking concept

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

According to a new report released by the Interactive Advertising Bureau (IAB) (and partners InMobi and Viggle) the number of people using their bank’s mobile application to manage their finances is increasing. In the “Mobile and Money” report, 58% of respondents stated that they use their respective bank’s mobile application with a further 25% responding that they are aware of the app but have not used it.

Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, at IAB said of the report, “Clearly, mobile users are leaning into their devices for personal finance assistance wherever and whenever they happen to have a need. Most financial apps already contain rock-solid security, but consumers seem not to be as plugged into that fact, and that knowledge gap can make all the difference in driving further usage and adoption. This is an area that financial services marketers should pay attention to in their future campaigns.”

Bager’s comments on security come as the report revealed that 46% of respondents said that they need better security on their phone and network before initiating mobile banking and payments. However, for those comfortable making mobile payments, phones are being used a number of different ways. For example, 46% replied that they had made a payment through their phone on a bill, 37% said they used the phone to buy tickets for a movie or concert and 19% replied they had used their phone to pay friends or family.

The new “Mobile and Money” report by IAB reinforces broader industry changes seen by Mercator Advisory Group in which mobile banking and payments appear to be quickly gaining traction with consumers. Due to the significance of this segment in the payments mix, Mercator has collected primary data of its own (and on other leading payment trends) through its CustomerMonitor Survey Series and will be publishing a report on mobile and tablet banking and payments, titled, “ Mobile and Tablet Banking: A Catalyst for Change” in the coming months.

Click here to read more.

0
SHARES
0
VIEWS
Share on FacebookShare on TwitterShare on LinkedIn

    Analyst Coverage, Payments Data, and News Delivered Daily

    Sign up for the PaymentsJournal Newsletter to get exclusive insight and data from Mercator Advisory Group analysts and industry professionals.

    Must Reads

    On-Demand Webinar: Solving the Digital Onboarding Challenge​ – Increasing Conversions without Increasing Risk

    On-Demand Webinar: Solving the Digital Onboarding Challenge​ – Increasing Conversions without Increasing Risk

    February 8, 2023
    legacy infrastructure

    How Modernizing IT Can Help Banks Compete With Fintechs

    February 7, 2023
    Buy Now Pay Later BNPL, B2B BNPL

    B2B BNPL Offers a High-Potential New Chapter in Payments

    February 6, 2023
    eCommerce On Social Media, social commerce

    The Rise of Social Commerce and Social Payments

    February 3, 2023
    Electroneum AnyTask; ETN Crypto, sales enablement

    Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement

    February 2, 2023
    direct deposit

    Nacha Launches Campaign to Reach Millennials on the Benefits of Direct Deposit

    February 1, 2023
    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    Equinix Helps UK-Based Payments Provider Enable Faster, More Reliable Payments Processing

    January 31, 2023
    credit card tumbling

    How to Detect, and Prevent, Credit Card Tumbling

    January 30, 2023

    • Advertise With Us
    • About Us
    • Terms of Use
    • Privacy Policy
    • Subscribe
    ADVERTISEMENT
    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Videos
    • Industry Opinions
    • News
    • Resources

    © 2022 PaymentsJournal.com

    • Analysts Coverage
    • Truth In Data
    • Podcasts
    • Industry Opinions
    • Faster Payments
    • News
    • Jobs
    • Events
    No Result
    View All Result

      Register to download the Equinix report - Dojo Delivers Fast, Reliable and Secure Card Payments to Businesses on Platform Equinix