On-demand payment card production can help payment platforms reduce the time and complexity involved in launching new card programs. By eliminating the need to maintain large inventories of preprinted cards, providers can respond more quickly to customer requirements while offering greater flexibility in card design and personalization.
Marqeta’s selection of Arroweye Solutions illustrates these advantages. Arroweye’s Digital On-Demand platform supports both EMV-enabled and traditional magnetic stripe prepaid cards while allowing Marqeta to customize cards and carriers and deliver personalized products in as little as 48 hours.
Arroweye Solutions, a leading card marketing and production firm, has been selected to provide both EMV-enabled and traditional mag stripe prepaid cards for Marqeta. Arroweye’s Digital On-Demand, zero-inventory model slashes production time, allowing Marqeta to better serve their customers by getting new programs to market quickly, and putting personalized cards in customers’ hands in as little as 48 hours.
“As a payment platform, our customers count on us to deliver innovative solutions that power the future of commerce,” said Marqeta chief product officer Dave Matter. “Arroweye’s flexible platform gives us access to an unlimited number of dynamic imaging and messaging options for our cards and carriers, while eliminating the hassle of perishable inventory.”
“Arroweye’s patented On-Demand model allows Marqeta to offer first-class payment solutions in a fraction of the time it takes other companies,” said Render Dahiya, Arroweye CEO. “Through Arroweye’s highly customizable platform, Marqeta can target their customers in ways that were not previously possible.”
Traditional card production is a cumbersome, multi-step process. Arroweye’s Digital On-Demand production is the first in the industry to perform all aspects of card production “just-in-time.” Arroweye’s digital workflow personalizes, prints, manufactures and fulfills cards in a single automated process, reducing lead-time from weeks to days.
On-demand payment card production represents an alternative to traditional manufacturing processes that can require multiple production steps and lengthy lead times. Integrating personalization, printing, manufacturing, and fulfillment into a single automated workflow can shorten the process from weeks to days while reducing the challenges associated with card inventory.
For Marqeta, Arroweye’s technology provides the flexibility to bring customized prepaid card programs to market more quickly. As payment programs become increasingly tailored to individual customers and use cases, faster and more flexible card production can provide an important operational advantage.
About Arroweye
Arroweye is a leading, single-source provider of innovative card marketing and production solutions for the payment card industry. The company’s digital on-demand technology creates a more efficient and cost-effective model for card marketers and issuers, giving them a highly customizable solution to increase their program’s speed to market, adoption rates and profitability. Founded in 2000, Arroweye offers the first fully-digital card solution approved by Visa, MasterCard, American Express and Discover and continues to partner with some of the largest prepaid, credit/debit card programs in the financial and card services industries. For more information, visit www.arroweye.com.
About Marqeta
Founded in 2010, Marqeta has re-engineered how payment cards, virtual cards and mobile authorization products should be developed and deployed. The Marqeta Platform, built from the ground up with no legacy infrastructure, provides the world’s first fully documented, open API issuer processor platform. Adopters of The Marqeta Platform include leading financial services, e-commerce, retail, and social media brands. Learn more at www.marqeta.com.