Merchants and card providers are always looking for ways to extend the life of their cards and add value to cardholders without making the programs more expensive. Ceridian Stored Value Solutions announced Feb. 3 that they have launched a card-based loyalty program designed to let merchants get a program up and running quickly. This product is a reflection of how companies can add facets to their prepaid card and gift card programs that can lead to more customer engagement with a product that, all too often, has been thought of as a cash and trash proposition.
Easy Loyalty rewards consumer purchases with points, and converts points to a cash balance for use in-store. Easy Loyalty boasts features that include easy-to-use program reporting, a hosted consumer web site and customer support, and real time points based rewards. Easy Loyalty is an exclusive SVS product providing the tools to launch a loyalty program with little effort, and is a complimentary addition to the portfolio of SVS products and services…
Read the complete press release here:http://www.tradingmarkets.com/news/press-release/cen_ceridian-stored-value-solutions-releases-exclusive-easy-loyalty-program-1466169.html