The closed-loop prepaid market, which consists of 17 segments, grew to $309.1 billion in 2012, up 3 percent from $299.1 billion in 2011. The 10th Annual U.S. Closed-Loop Prepaid Market Assessment documents the dollars loaded onto closed-loop prepaid cards or access devices in the United States during 2012. Mercator Advisory Group was able to gather more data this year than in previous years, so the report presents an even clearer picture of the market.
Mercator Advisory Group defines a closed-loop card as one that can be redeemed only at the issuer’s designated locations. Examples include a retailer’s card that can be used only at the retailer’s own stores or a government benefit cards that can be used only at select retailers that are linked into the government’s electronic benefits transfer (EBT) network.
The report is the second of Mercator Advisory Group’s annual trilogy of closely followed prepaid benchmark reports (Open-Loop, Closed-Loop, and Prepaid Market Forecast) that provide a thorough analysis and documentation of the growth and development of the Prepaid Industry in the United States. It benchmarks the load, growth, and market dynamics for all Closed-Loop Prepaid solutions. This includes a review of the dollars loaded on Closed-Loop Prepaid products in 17 different market segments.
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