This new commerce package from Digital River supports a variety of direct-to-consumer strategies and monetization models as well as an in-game solution that can manage multiple virtual economies and currencies.
These services range from checkout page optimization, real-time fraud detection, solutions for managing PCI exposure and currency risk to back-office reconciliation services and business intelligence tools. Furthermore, Digital River has created a tool that generates customized game monetization plans dubbed the Digital River Monetization Action Planner (MAP), to enable game publishers and developers to document their current monetization strengths and identify revenue gaps.
In some cases virtual payment systems have been able to accumulate large profits for their operators by leveraging the success of online game developers. The direct-to-consumer model is designed to help game developers maximize their revenue across multiple channels.