Advantage Retail: How IoCT and AI Is Expanding the Definition of Retail

With ever more contextualized consumer data from smartphones, smartwatches to self-driving cars, retailers, payment networks, social networks and technology providers are poised to create seamless, always accessible payments. But this future requires AI to facilitate an online-to-offline (O2O) infrastructure that is interoperable, scalable and flexible. In Europe, O2O commerce is growing rapidly as the European Union moves towards open data in banking, unleashing an once-in-a-generation opportunity to launch innovations in card-linking, loyalty and digital marketing.