Mobile order and pay ahead is the new takeout ritual for an increasing number of hungry consumers. As the follow article describes, mobile app developer LevelUp and on-demand restaurant aggregator delivery.com are partnering to add more dining delivery options in many major U.S cities.
LevelUp, a leading restaurant technology provider connecting restaurants and consumers through mobile order ahead, announced a partnership with delivery.com to provide more restaurant options to LevelUp and Chase Pay app users. In turn, delivery.com benefits by giving their restaurant partners nationwide access to more consumers and incremental orders from LevelUp. Through LevelUp’s exclusive distribution channels, like Chase Pay, even more consumers will have access to thousands of additional restaurants nationwide to place their mobile order-ahead.
delivery.com restaurants will receive LevelUp-powered orders the same as any other delivery.com order, requiring no additional processes or tech. For consumers using LevelUp partner apps, delivery.com’s000+ businesses are now readily available to order from with a few taps. Any restaurant partner working with delivery.com will have immediate access to millions of consumers across LevelUp partner apps or distribution channels.
“Our partnership with LevelUp gives our restaurant partners access to a vast network of local consumers, which in turn leads to more orders for our small businesses,” said Nat Brogadir, VP of business development and finance at delivery.com. “Offering restaurants additional visibility and traffic through the LevelUp integration with our API is just another way delivery.com is constantly expanding our offering for our merchants.”
delivery.com restaurant partners not only benefit from more consumers through LevelUp’s engaged network of users, but also from the company’s other strategic partnerships. delivery.com restaurants will show up in the LevelUp app for consumers to order from as well as through the restaurant category of the Chase Pay app. As LevelUp adds new, strategic partners, delivery.com will find additional value from those partnerships.
Restaurant delivery has become a fast growing category in the world of mobile app based, on-demand services. The field has become very crowded as many delivery service aggregators have been signing up eager franchise and independent restaurants that want a piece of this new sales channel. The convergence of mobile app technology and the ready availability of delivery drivers via Uber and Lyft boosts the popularity of mobile ordered meals delivered to home or office. Expect to see more partnerships, payment provider arrangements, and M&A deals in this space, where scalability and volume are among the key success factors.
Overview by Raymond Pucci, Associate Director, Research Service at Mercator Advisory Group
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