The Mobile Money Network (MMN) has just launched a mobile commerce/payment platform in the UK market. The mobile app allows consumers to buy anything they like by keying in an item ID code obtained in stores, in print, online, or from posters. The app will automatically order the item(s) to be delivered and make the payments through a bundled payment account.
Retailers Carphone Warehouse, Best Buy Europe, confectionary shop Thorntons, jeweller Goldsmiths, online retailer thehut.com, fashion retailer Pretty Green and T-shirt maker moreTvicar.com are the first companies to roll out the technology.
Customers are required to complete registration once. Simply Tap is enabled by inputting a code into customers’ mobile phones. This code could be included in company advertising, online or in-store.
Read more about the story here: http://www.computerweekly.com/news/2240110311/Simply-Tap-mobile-payment-service-rolled-out-by-UK-retailers
Find out more about the service at: http://simplytap.com/