Want fries with that? McDonald’s Sweden is trying an interesting twist on mobile order and pay. Some burger joint’s outlets in that country give you a QR code-enabled blanket to order and pay for an order—then they find you via geolocation. Don’t forget the extra ketchup.
A Mobile Marketer article discusses more on this topic which is excerpted below.
- McDonald’s Sweden gave away limited-edition picnic blankets featuring a scannable QR code that lets people place a mobile order for food delivery. The burger chain offered the blankets through its social media channels in Sweden as part of a campaign to promote its food-delivery service, Adweek reported.
- By scanning the blanket’s QR code, a smartphone user sends their geographic location to their food-delivery service of choice, such as Uber Eats. The nearest McDonald’s chain receives and fulfills the order before handing it off to the delivery service, which will then meet the customer at their blanket.
- Agency Nord DDB developed the QR picnic blankets for McDonald’s. The agency recently oversaw a campaign for the chain to raise awareness about declining bee populations by creating tiny replicas of McDonald’s restaurants, dubbed “McHives,” that function as real beehives.
Overview by Raymond Pucci, Director, Merchant Services at Mercator Advisory Group