Despite the optimism that you hear from stakeholders in the payments industry about the migration to EMV, consumers aren’t seeing that optimism translate into chip cards in their mailboxes. This is the headline finding from a new poll from the Associated Press:
“The poll finds that roughly one in 10 Americans have received the new chip-enabled credit cards. Of those who have received the cards, only one-third say they’ve actually used the cards as intended in new specialized credit card readers.”
These adoption rates are consistent with the trends that Mercator is seeing around merchants’ struggles to enable EMV acceptance in their stores. It is also interesting to observe that in-store transcations may not even be the number one security concern of consumers:
“The new poll shows Americans are more likely to say they’re very concerned about their personal information being secure when making purchases online (45 percent) than in stores (38 percent).”
Overview by Alex Johnson, Sr. Analyst, Credit Advisory Service at Mercator Advisory Group
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