Why Don’t Most Merchants Use Price Discounts to Steer Consumer Payment Choice?

Recent legislation and court settlements in the United States allow merchants to use price discounts to steer customers to pay with means of payment that are less costly to merchants. This paper suggests one method of calculating merchants’ change in profit associated with giving price discounts to buyers who pay with debit cards and cash.

[hide for=”!logged”][/hide][hide for=”logged”]Please [modal_login] or [modal_login form= “register”] to download this document[/hide]

Exit mobile version