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Black Friday Deals No Longer Limited to U.S. Consumers
November 20, 2012
With the busiest shopping season officially beginning Thursday, MasterCard today announced a partnership with FiftyOne Global Ecommerce that will enable cardholders in 14 international markets to have access to exclusive online shopping offers from leading U.S. retailers.
As Black Friday and Cyber Monday are fast approaching, consumers from Australia to the UAE to Mexico will be able to redeem great deals in their respective domestic currency and won’t have to pay additional fees for international shipping.
Michael DeSimone, CEO of FiftyOne, says, “Retailers rely on FiftyOne to extend their brands and online stores into international markets and help them drive sales and grow share. Through our partnership with MasterCard, our roster of iconic U.S. retailers will be able to reach the MasterCard network of millions of international cardholders with exclusive deals and promotions.” Some of the leading merchants involved in the deal include, Aéropostale, Bloomingdale’s, Macy’s and Saks Fifth Avenue.
The partnership which will run between Nov. 22nd and Dec. 10th and will be advertised through MasterCard’s web properties, Priceless Cities and MasterCard MarketPlace, as well as social channels. In order to redeem the offers such as free and discounted shipping, and discounted prices, consumers simply have to enter a code at checkout.
Online shopping is a rapidly growing medium and through this partnership, MasterCard may be taking the first step towards complete globalization for consumers, meaning a consumer can take advantage of domestic sale prices in one country, but may be located on the other side of the world. The success of this partnership should be closely monitored for future opportunities.
to read more from Finextra.
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