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Visa Launches Risk-Based Authentication Service for 3DSecure Users

An announcement Monday from Visa indicates a new development in the way in which ecommerce merchants can implement 3DSecure technologies such as Verified by Visa and MasterCard Secure Code.

Visa Consumer Authentication Service provides tools to issuers using 3DSecure that allow risk-based authentication and a slew of additional functionality, enabling an additional layer of fraud prevention on e-commerce transactions. The product is available immediately in all Visa market worldwide.

From Visa's press release:

Visa Consumer Authentication Service authenticates the consumer prior to the authorization process, adding a powerful layer of protection against fraud. As the consumer begins the online checkout process, the solution performs a real-time risk assessment of the transaction based on numerous inputs including device and transaction information and historical spending patterns. The result is that issuers can complete lower-risk eCommerce transactions without requiring consumers to go through the extra step of entering their passwords or other verification. The solution minimizes disruption and abandonment at the point of purchase, while also helping issuers and merchants reduce fraud losses.
Click here to read more from the press release.

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