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Free Webinar: Understanding EMV by SHAZAM and Mercator Advisory Group

For decades, the venerable magnetic stripe has served as the technological foundation for card payments in the United States. That’s about to change.

Smart-card payment technology — better known as EMV — is on the way, and the payments industry will not be the same.

Smart cards use a microchip to talk to the point-of-sale (POS) terminal, virtually eliminating counterfeit card fraud. But this new technology will come at a price, and understanding its impact on business is critical to future success.

On Tuesday Dec. 18, 2012 at 11:30 a.m. Eastern, SHAZAM and Mercator Advisory Group host a free webinar, Understanding EMV.

Discussed during this 60-minute webinar will be the topics of:
  • What EMV is and how it works 
  • How EMV benefits you — and how it doesn't 
  • When EMV is coming to the U.S. 
  • What the payment brands will require you to do, and when 
  • Details on liability shifts — and what they mean for you 
  • Your cost to implement EMV 
  • How potential conflicts with the Durbin Amendment could affect what you do 
  • What you can start doing right now to get ready 
Participants will also have a chance to submit questions online.

Register here.

For Questions? Call SHAZAM Client Support at (800) 537-5427 (options 4,4,3). 

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