Cardlytics announced it will expand overseas through a partnership with Lloyds Banking Group, one of the leading financial institutions in the United Kingdom.
Cardlytics, which provides software and other technology tools to financial institutions to better understand consumer purchase data, will likely provide Lloyds the ability to better analyze payment transaction data from its more than 30 million customers.
Lynne Laube, Cardlytics President, chief operating officer and co-founder said in a statement:
“The U.K. launch represents a dedicated effort and investment by Cardlytics. We are the first to have a large scale, meaningful implementation of card-linked marketing outside the U.S. This launch is the first step to significant international growth for the company.”
Though financial terms were not disclosed, the move is significant for the U.S. based company and could be just the first step towards developing a larger international presence.
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