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Commonwealth Bank has run a mobile-driven, augmented reality advertisement in key Australian markets. The ad, placed in a number of Australian newspapers, invites readers to download the CommBank 3D reader app so they can explore Cherryford Hill, an interactive virtual town. In this digital world, users can interact, move around, and explore the features of the award-winning CommBank Property Guide app.
“The augmented reality press advertisement is an interactive way to communicate the benefits of the CommBank Property Guide app to the customer,” said Mark Murray, GM/Consumer Marketing at Commonwealth Bank.
Commonwealth Bank’s campaign represents a bizarre marriage of old and new media channels, where traditional print advertising is used to deliver a digitally-interactive ad. You can’t have one without the other; it takes both a newspaper and smartphone — one communications technology from the 17th century, the other from the 21st.
For more information on how the ad was designed, read the article in TheFinancialBrand.com: http://thefinancialbrand.com/17766/commonwealth-bank-augmented-reality-iphone-ad/
To learn more about the application itself: http://www.commbank.com.au/about-us/…e/default.aspx
For information on other bank specific augmented reality applications, read this article about Addison Avenue FCU’s application for locating ATMs: http://thefinancialbrand.com/11780/addison-avenue-iphone-atm-locator/