Anyone that thought the retail channel wasn’t getting crowded and competitive need only look at Blackhawk Network to learn that the opposite is true. Blackhawk announced today that it will be distributing the Green Dot card:
“Through this agreement, Green Dot expects its prepaid debit card products to be available at 10,000 Blackhawk Network Prepaid Center locations over the next 24 months. Initially, the expected rollout will begin with 5,000 locations. Green Dot’s prepaid products are currently available at more than 55,000 retailers in the United States.
‘Blackhawk’s large network of retail locations provides a great platform for Green Dot to further expand its national reach,’ said Mark Troughton, Green Dot’s President of Cards and Network.
‘This partnership ultimately benefits consumers throughout the country by making it easier for them to find the prepaid products they need for their everyday finances,’ said Talbott Roche, President, Blackhawk Network. ‘As we expand our network, we will continue to look for ways to increase convenience and value for the consumers who depend on us.’ ”
This comes on the heels of the announcement September 20th that Blackhawk will distribute the NetSpend Card. So add to this collection Blackhawk’s own PayPower card and there are now three GPR products for merchants and consumers to choose from.