The latest Halifax Digital Dashboard (a quarterly report on mobile and online banking and payments) shows that the busiest days of the year for the bank’s mobile banking solution was on Cyber Monday, Black Friday and the Friday before the August Bank Holiday. According to Halifax (which is part of the Lloyds Banking Group) there were over 1.8 million logins to their mobile banking app on Black Friday with the other aforementioned popular retail periods closely behind.
Commenting on the latest statistics, Nick Williams Consumer Digital Director at Halifax said, “Our latest Digital Dashboard confirms that an increasing number of Halifax customers are finding mobile banking suits their lifestyles and makes it easier for them to keep track of their finances, and move money, wherever they may be. As we head into one of the busiest and often most expensive times of the year, the convenience of mobile will no doubt continue and in the long term we expect mobile banking to grow further – outstripping both desktop and tablet usage – as customers appreciate the convenience of having their bank in their pocket.”
While there is no doubt that mobile banking adoption is on the rise around the world, rarely do you see how specific days impact consumer use of banking products like mobile banking. The results from Halifax show that mobile banking does serve an important role in purchasing decisions and is becoming a vital part of the broader retail experience.
Overview by Tristan Hugo-Webb, Associate Director, Global Payments Advisory Service at Mercator Advisory Group
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