As technology becomes increasingly embedded in everyday life, consumers continue to balance enthusiasm for innovation with growing concerns about security, privacy, and digital overload. New research from Mercator Advisory Group highlights notable differences in how men and women view household technology adoption, while also revealing common concerns around fraud, cybersecurity, and the challenge of keeping pace with constant technological change. The findings underscore how attitudes toward technology continue to shape consumer behavior, shopping habits, and payment preferences in an increasingly connected world.
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Data for today’s episode is provided by Mercator Advisory Group’s report – 2019 U.S. PaymentsInsights – Technology and Fraud: Consumer Concern Is Real.
3 notable differences between male/female attitudes and household technology:
- 40% of males report they, “try to employ the latest technology at home” compared to 26% of females
- 37% of males report they, “consider myself on the ‘cutting edge’ of technology” compared to 20% of females
- 36% of males claim to, “watch consumer technology experts to keep up” compared to 21% of females
- Both males and females are equally concerned with security issues & household tech: 47%
- Almost an identical percentage (46/48%) of males/females claim, “keeping up with changes in tech is difficult”
- Almost an identical percentage (69/64%) of males/females claim, “they evaluate cost and benefits before every new tech purchase”
- 24% of respondents mention that technology distracts them from more important issues
About Report
Mercator Advisory Group’s most recent consumer survey report, Technology and Fraud: Consumer Concern Is Real, from the bi-annual North American PaymentsInsights series, takes an in-depth look at U.S. consumers’ current perspectives on technology and fraud.
This report explores how technology and fraud impact consumers lives and, in particular, the way they shop and pay for things. This includes detail on not only what they do but also how they feel about these two important consumer issues.