Truth In Data

Pay-by-Bank is gaining traction as a fast, secure, and cost-effective alternative to traditional payment methods. By enabling direct transfers from...

In today’s competitive marketplace, consumer incentives have become a key strategy for businesses aiming to attract and retain customers. From...

Credit card issuers move billions of dollars in purchases every day, steering bank strategy, shaping consumer habits, and fueling economic...

As debit cards continue to play a central role in everyday financial transactions, understanding how many cards consumers hold offers...

Americans are holding more private-label credit cards than ever—store-branded cards tied to specific retailers rather than major networks like Visa...

Prepaid cards continue to hold a strong position in the payments landscape, offering convenience, flexibility, and control for a wide...

Over the past 12 months, consumer spending habits have continued to evolve, and so has the way people pay. We...

Gift cards remain one of the most popular payment tools in the U.S., not just during the holidays but year-round....

Mobile devices have become essential tools for consumers navigating daily life, extending far beyond communication and entertainment. Increasingly, smartphones serve...

As cryptocurrency adoption continues to grow, understanding how consumers interact with digital wallets is essential for financial institutions and payment...