NDG’s Mobile Market+™, the only SNAP enabled mPOS, adds EMV certification
AUSTIN, Tex., April 20, 2016 – Novo Dia Group, Inc. (NDG), a leader in developing mobile payment solutions, announced today that it has obtained a Level 3 EMV certification. This certification allows merchants using the NDG Mobile Market+™ application to securely process EMV transactions via a mobile point-of-sale (mPOS) system NDG Mobile Market+™. The addition of EMV technology will allow merchants a safer way to accept payments. Using EMV chip cards makes it nearly impossible to replicate the card and significantly reduces the instances of electronic fraud.
“NDG’s latest certification indicates our commitment to ensure that merchants have the strongest level of card data protection, as well as the resources to make the transition to EMV technology as easy as possible,” said Josh Wiles, president of Novo Dia Group. “It keeps our merchants ahead of the curve and makes the Mobile Market+™ suite of applications the most comprehensive mPOS solution in the country.”
Offering the only USDA certified mPOS solution, the NDG Mobile Market+™ application gives registered farmers markets and direct marketing farmers, mobile vendors and small retailers the ability to quickly and safely accept Supplemental Nutrition Assistance Program (SNAP) benefits on-site. More than one-third of registered farmers markets and direct marketing farmers in the U.S. use the NDG Mobile Market+™ application.
In the last 18 months more than 2,000 farmers markets and direct marketing farmers signed up for NDG Mobile Market+™ through the MarketLink program. MarketLink is a program of the National Association of Farmers Market Nutrition Programs (NAFMNP) that assists farmers and markets with accepting the Supplemental Nutrition Assistance Program (SNAP, formerly Food Stamps) and electronic payments. Founded in 2013 in partnership with the United States Department of Agriculture, MarketLink has helped more than 3,000 farmers and markets accept electronic payments – including more than $1m in SNAP sales.
About NDG’s Mobile Market+™
NDG’s Mobile Market+™ application was developed for merchants who need the ability to process government benefit cards as well as other tender types. Used by farmers markets, retailers and mobile vendors across all 50 states, it is the only mPOS application certified by the USDA. Mobile Market+™ is the only mPOS solution supporting credit, debit, SNAP, FMNP, WIC EBT (offline & online), EBT Cash, and loyalty transaction types.
About Novo Dia Group, Inc.
Novo Dia Group, Inc. (NDG) is an industry leader in developing mobile payment solutions, with a specialized niche in the electronic delivery and processing of government benefits payments. Based in Austin, TX, NDG has participated in more than 100 government payment programs in more than 40 states. For more information, please visit www.novodiagroup.com.
