Yandex.Checkout has launched built-in chat payments for online stores.Many online stores already have live chat support available to visitors ontheir sites. Now, if customers would like to make an order after consultingwith a support agent, they can initiate the payment process rightfrom the chat window. In the chat window, the support agent sends thecustomer information about the order and a “Checkout” button appears toredirect the buyer to a payment page.
The new Yandex.Checkout option is based on JivoSite, a chat-platformprovider that serves over 145,000 stores. According to the service’s tests, onaverage live chat sessions increase sales on 10% at least. To get access topayments via live chats, online merchants can simply enable the option insidetheir Yandex.Checkout accounts.
Payments through Yandex.Checkout are integrated in live chatsthrough the smart checkout platform, which allows merchant sitesto determine the preferred payment method of a customer,selecting among bank cards, e-wallet services, and online banking systems. Toselect a user’s preferred payment method, Yandex.Checkout uses many differentparameters including the user’s past payment methods and common payment methodsused at the given store.
Yandex.Checkout is a leading service for accepting online payments inRussia, according to a survey by MARC, 2016. With this payment solution, merchantsfrom all over the world can start accepting payments from Russian consumers bythe methods that are most popular among residents of Russia: bank cards,e-wallets, cell phones, and cash via mobile retailers or payment kiosks (over250 thousand cash-acceptance points all over the country). Currently, more than76,000 online stores in Russia and CIS countries use Yandex.Checkout.
Yandex.Checkout was launched by Yandex.Money in 2013. Yandex.Money is thejoint venture of a search engine Yandex(NASDAQ: YNDX), and Sberbank, the largest bank in Russia. Yandex.Money alsooffers consumers easy, safe, and reliable methods of paying online on its ownsite and mobile app. The service hosts about 25 million user accounts with about15,000 new accounts opened daily.
