Digital wallet payments are growing in popularity both in the U.S. and the UK. This is according to a study by PCI Pal, in collaboration with Worldpay and Savanta. The study examined preferred payment methods, methods consumers feel most comfortable with, and their openness to new payment innovations.
More than 2,200 survey participants from the U.S. and the UK were found to favor digital wallet payments. This included PayPal, Google Pay, and Apple Pay. In fact, 70% said they used these methods frequently when making an online purchase.
For many, the adoption of new payment methods comes down to convenience. Some 63% of respondents in the U.S. and 68% of respondents in the UK said they used a digital wallet because it was a faster and simpler checkout process. Moreover, close to half of UK shoppers said it was easier than having to input payment card information.
When it comes to trusted payment methods, UK respondents were more keen on using digital wallets, while those in the U.S. preferred debit and credit cards.
By and large, digital wallet use continues to enjoy an upsurge in popularity as the pandemic drove shoppers to explore new ways to pay via contactless payments, as previously written about here.
