Parents often give their children a regular allowance for doing chores and to teach them about money management from a young age. In the U.S., 79% of parents with children ages 8 to 14 give their kids a weekly allowance, ranging from less than $5 to over $50. It is typically a cash allowance, especially for younger children who do not yet have their own mobile device or access to digital payments.
With most teens (88%) and many tweens (43%) having their own smartphones, mobile payment apps, such as Apple Cash, Venmo, and Cash App, are making it easier for parents to pay their kids’ allowances digitally. Apple Cash Family allows parents to set up Apple Cash accounts for children under 18 years old. Parents can view a child’s account balance and transaction history, receive notifications of purchases, limit who money can be sent to, and restrict how and where Apple Cash can be spent. With Apple’s new iOS 17, parents will soon be able to conveniently pay allowances by setting up recurring Apple Cash payments on a weekly, biweekly, or monthly basis. For kids, it would be an introduction to direct deposit for completing chores and other tasks, which can prepare them for wage payments when they get their first jobs.
Parents that are Venmo or Cash App users can also create Venmo Teen Account and Cash App Family, respectively, for their 13- to 17-year olds. Similar to Apple Cash Family, these accounts are connected to and managed by a parent’s personal Venmo or Cash App account and provide parents with essential controls and oversight of their kids’ account activity. Venmo Teen Debit Card and Cash Card holders can use their cards for in-store and online purchases in the U.S. and ATM cash withdrawals. Cash App also offers discounts, savings, and investment capabilities for sponsored accounts.
By engaging with these mobile payment apps, teens can learn more about managing money responsibly. Nearly 9 in 10 (86%) of Gen Z are interested in using an app to learn more about personal finance. More than 50% of parents are also interested in using personal finance apps for kids, but only 12% of parents use them today. Apple Cash, Venmo and Cash App provide parents with viable options to help educate their kids on creating healthy financial habits and introduce them to digital payments. When these young consumers turn 18 years old, they will already be accustomed to using P2P payments, direct deposit, and debit cards and ready to transition to their own mobile payment accounts.
Overview by Elisa Tavilla, Director of Debit Advisory Services at Javelin Strategy & Research
