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Mode of Payment Influences Food Choices

By Mercator Advisory Group
October 26, 2010
in Analysts Coverage
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mobile banking, commercial payments software

A study published in the Journal of Consumer Research shows that people are more likely to buy unhealthy foods when they are paying with a credit or debit card. The study’s authors speculate the pain of paying with cash may help curb impulses.

Read referenced article:

https://www.jcr-admin.org/pressreleases/101810122145_Thomasrelease.pdf

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