Payment services firm EBANX, a key partner in the development of Brazil’s highly successful Pix instant payment system, is expanding into several new markets in Southeast Asia, strengthening its footprint beyond Latin America. The fintech is launching operations in Thailand, Indonesia, and Turkey, with plans to enter Malaysia and Vietnam later this year.
The company aims to bring cross-border solutions to these markets by connecting global merchants with local payment methods. The expansion underscores EBANX’s strategy of growing in emerging markets where credit card penetration remains low.
APAC Growth Strategy
EBANX facilitates hundreds of local payment methods and streamlines cross-border transactions for businesses operating in emerging markets. The Asia-Pacific region has been a central pillar of its growth strategy, driven by rising digital payment adoption and strong demand for localized checkout solutions.
To support this expansion, the company recently opened a regional headquarters in Singapore, strengthening the ability to serve merchants across APAC and deepened relationships with local payment ecosystems.
Last year, 36% of EBANX’s total payment volume (TPV) came from the Asia-Pacific region. Its QR PH solution is now the fastest-growing payment method in the Philippines, and the company expects TPV in Asia to grow by 30% this year.
Overall, EBANX recorded a 48% increase in TPV in 2025, serving more than 500 merchants worldwide. That same year, 65% of its gross profit was generated outside Brazil, including 20% from markets beyond Latin America.
Landscapes for Further Development
EBANX has also contributed to the development of instant payment ecosystem in additional markets. In Colombia, it helped develop the Bre-B system, modeled closely on Pix. More than 30 million users—over three-quarters of the country’s adult population—have already registered.
With only 18% of Colombians holding credit cards, the market is well-suited for alternative payment systems. Credit card usage is even lower in Indonesia, where only 6% to 7% of adults have one.
Indonesia launched its national QR payment system, Quick Response Code Indonesian Standard (QRIS), in 2019, while Turkey has adopted digital payments through its FAST instant payment system, which processes around 3.5 million transactions daily. These types of payment environments EBANX targets for its cross-border services.
