ISOs and healthcare-focused ISVs have a significant opportunity to drive growth by bringing together vertical software expertise and payments distribution. As healthcare providers look for more integrated ways to manage their businesses, embedded payments offer an opportunity to deliver far more than transaction processing.

For providers such as Strictly, which has developed its own software platform for dental practices, veterinary clinics, and medical spas, the combination of software and payments creates a more comprehensive solution. Capabilities such as recurring billing, revenue cycle management, text-to-pay, financing, and other value-added services help streamline operations while creating a better experience for providers and their patients.

Whether through strategic ISV partnerships or developing proprietary technology, ISOs can move beyond traditional payment processing to build differentiated solutions, unlock new revenue streams and position themselves for long-term growth in the healthcare market.