With mobile banking now well into the majority adoption phase, financial institutions need help deploying and maintaining compelling mobile websites for their account holders. That challenge is exacerbated by the multiple form factors and browsers of today’s mobile devices, be they smartphones or tablets.
Jack Henry’s ProfitStars subsidiary is now offering its Mobile Website service to help with the design and development of FI sites for the small mobile screen. This is the kind of technology deployment concern that must be outsourced to a specialist firm and ProfitStars looks to be there, to both take the burden off of the FI IT staff and, more importantly, provide an optimal experience for the account holder.
Mobile Website supports a rapidly expanding banking channel with websites developed specifically for smaller screens and on-the-go functionality while also maintaining the consistent look and ease of navigation that customers demand. It can improve customer service and increase revenue with mobile sites that are compatible with all traditional website designs and Internet banking providers. Each site is fully customizable, can be live in weeks, and is securely hosted by ProfitStars. Financial institutions can make ongoing updates easily using the platform’s dynamic Content Management System (CMS).
David Foss, president of ProfitStars, said, “Mobile has evolved to be an integral banking channel that more and more consumers expect their financial institutions to provide. Mobile Website is designed to help banks and credit unions of all sizes expand the conveniences of online banking into the mobile market in a way that is affordable and user-friendly. We believe that every financial institution needs a comprehensive mobile strategy to serve existing convenience-driven customers, to attract new ones, and to effectively compete.”
ProfitStars has designed and currently manages and hosts more than 1,000 financial institution websites. It also offers optional comprehensive website reviews to help financial institutions prepare for FFIEC examinations. ProfitStars’ website design, hosting, and security solutions are also preferred services of The Independent Community Bankers of America (ICBA). Additional information and sample mobile website pages are available at http://discover.profitstars.com/mobilewebsite.
