PaymentsJournal
No Result
View All Result
SIGN UP
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
PaymentsJournal
  • Commercial
  • Credit
  • Debit
  • Digital Assets & Crypto
  • Digital Banking
  • Emerging Payments
  • Fraud & Security
  • Merchant
  • Prepaid
No Result
View All Result
PaymentsJournal
No Result
View All Result

Watching Analysts Watching Apple

By Mercator Advisory Group
June 1, 2012
in Analysts Coverage
0
0
SHARES
0
VIEWS
Share on LinkedIn
debit cards, rewards

Illustration word cloud on the phone wallet

Speculating about Apple’s involvement in mobile payments is an analyst parlor game based on nothing but bread crumbs and intuition. The latest bread crumb to drop comes from Pablo Saex Gil of ResearchFarm. His sense, laid out below, is that Apple will use Low Energy Bluetooth as its payment technology over NFC.

Pablo Saez Gil of ResearchFarm speculates Apple has done nothing, other than secure patents, to indicate its interest in NFC, a technology he believes possibly has hit its high-water mark and could begin to see industry interest wane as a mobile-payments technology. Instead, Apple could be far more interested in a cloud-based approach, where it could create a software application that enables Bluetooth technology to support transactions but rely on the cloud for data storage and payment-gateway entry, he asserted in a “Future of Mobile Payments 2012” report for ResearchFarm in late April.

In fact, Apple already has incorporated Bluetooth Low Energy technology into its new iPad and iPhone 4S products, with upgrades available for older products, Gil stated.

Apple could eliminate the need for NFC, cash registers or payment cards, which could be music to merchants’ ears as they contemplate EMV hardware upgrades or new equipment in the U.S. And considering Apple retail outlets already operate in a mobile-payment environment lacking traditional payment terminals, it is not a far-fetched theory.

Mostly, Gil embraces the premise that Bluetooth Low Energy allows low-consumption computer chips to act passively in the form of stickers, similar to NFC tags and devices that automatically connect and transfer information.

Bluetooth Low Energy is, indeed, an interesting approach that, from a technical use case point of ivew, could be applicable to payments.

But, here’s the thing. Transaction origination and communication approaches are multiplying like rabbits. While NFC could become the dominant method of tap and go payments, other approaches that use the phone’s camera to read a barcode, an app that uses geofencing, and more are out there. And we’re just beginning this process of having ridiculously capable and complex sensors on our hips in the form of a smartphone-based compass, accelerometer, GPS, Wi-Fi radio, Bluetooth, and more. So, while NFC has the lead in the race, it is likely there will not be one winner this time.

As for Apple’s plans, do read this post for a good discussion that captures the consensus of all of us completely out of the loop. I’ll just plead ignorance and quote the saying on a tee shirt that one can only buy at 1 Infinite Loop, Apple’s Headquarters. “I visited the Apple Campus. But that’s all I’m allowed to say.”

Click here to read more from PaymentsSource.

0
SHARES
0
VIEWS
Share on LinkedIn

    Get the Latest News and Insights Delivered Daily

    Subscribe to the PaymentsJournal Newsletter for exclusive insight and data from Javelin Strategy & Research analysts and industry professionals.

    Must Reads

    ACH Network, credit-push fraud, ACH payments growth, ACH Network growth

    Despite Rapid Change, ACH Still Anchors the Payments Industry

    August 25, 2026
    virtual cards

    Virtual Cards Are Poised for a Banner Year in Commercial Payments

    August 24, 2026
    BNPL, BNPL for everyday expenses

    Hard Times, Easy Money: BNPL Now Finances Rent and Utilities

    August 21, 2026
    faster payments fraud prevention

    Beyond Compliance: Rewiring Fraud Prevention for Faster Payments

    August 20, 2026
    embedded finance for banks, instant payments

    Embedded Finance: Banks’ New Growth Channel

    August 19, 2026
    digital gift card experience

    How Leading Brands Are Building Better Digital Gift Card Experiences

    August 18, 2026
    AI fraud prevention for credit unions

    When AI Changes Fraud, Trust Becomes Everything

    August 17, 2026
    fednow

    How the Evolving Role of the CFO Is Changing Payments Strategy

    August 14, 2026

    Linkedin-in X-twitter
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Commercial
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Digital Banking
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter
    • About Us
    • Advertise With Us
    • Sign Up for Our Newsletter

    ©2026 PaymentsJournal.com |  Terms of Use | Privacy Policy

    • Commercial Payments
    • Credit
    • Debit
    • Digital Assets & Crypto
    • Emerging Payments
    • Fraud & Security
    • Merchant
    • Prepaid
    No Result
    View All Result