Dunkin’ Brands has updated its mobile application to use built-in global positioning system information in customers’ cell phones to make them offers at nearby Dunkin stores.
From Mobile Commerce Daily:
The updated Dunkin’ Donuts app now includes a “My Offers” tab.
The app uses a device’s built-in GPS to find nearby offers for food and drink items at Dunkin’ Donuts. Consumers can then click on an offer, which brings up a mobile bar code that is scanned by an employee at the point of sale.
Location-based offers may drive traffic to stores and can be fine tuned to help increase traffic at quiet times and during special events. While some consumers are concerned about the privacy issues involved with companies knowing their location, many appreciate the offers made available to them. This makes Dunkin’s mobile app richer and will likely help Dunkin’ compete with others such as Starbucks.
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