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Ant Financial Moves into the Bank Service Provider Market

By Sarah Grotta
June 6, 2018
in Analysts Coverage
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Digital transformation has become a strategic priority for financial institutions seeking to modernize customer experiences, strengthen security, and compete with technology-driven financial services providers. In China, fintech companies have emerged as leaders in this evolution, expanding well beyond digital payments to offer capabilities ranging from artificial intelligence and fraud prevention to lending and wealth management. Increasingly, these firms are partnering with traditional banks to accelerate innovation rather than simply competing for customers.

Ant Financial’s collaborations with Chinese banks illustrate this changing relationship. Instead of positioning itself solely as a consumer payments provider, the company is leveraging its technology expertise to help financial institutions modernize operations, improve risk management, and enhance digital banking services, creating new opportunities for both banks and fintech providers.

Mercator Advisory Group recently published a report on Asian mobile payment apps and continues to monitor companies like Ant Financial and Tencent that offer Alipay and WeChat Pay respectively.  These companies continue to offer more services and features to both their payment apps and financial services.  Payments Week discusses that Ant Financial is now working with financial institutions in China.  They aren’t necessarily looking to provide their payment app services to financial institutions, but to help lead banks’ efforts to become more digital:

More recently we’ve seen Ant Financial get more personally involved in the banking sector, leading “digital transformation” efforts with Huaxia and China Everbright banks. Now, a third bank is added to the roster, as Ant Financial sent word our way about its new connection with Shanghai Pudong Development Bank.

The partnership effort calls for Ant Financial to put its technological capability to work in several fields, including artificial intelligence (AI) efforts, biometric security, supply chain finance, and even risk management. Plus, Ant Financial will have a hand in further development efforts in fraud prevention in loans, marketing and transactions. The goal is ultimately to not only improve user experience, but also to offer greater security for those users and the bank. 

So now in addition to providing payment, investing, and other banking services to its customers directly, Ant Financial will also be a service provider to financial institutions which gives them some pretty interesting leverage and an opportunity to offer Ant Financial products to their bank customers’ customers.

As fintech companies continue expanding their technology capabilities, partnerships with financial institutions are likely to become just as important as direct-to-consumer offerings. By providing expertise in areas such as artificial intelligence, fraud prevention, biometric authentication, and digital banking, firms like Ant Financial can help banks accelerate innovation while strengthening customer relationships.

These collaborations also reshape the competitive landscape. Rather than replacing traditional financial institutions, fintech providers are increasingly becoming strategic technology partners, enabling banks to deliver more advanced digital services while creating additional channels through which fintech ecosystems can continue to grow.

Overview by Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group

 

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