Fresh off its recent initial public offering, BJ’s announced it will accept PayPal for customers shopping on its website. As the following Retail Dive article reports, BJ’s is beefing up its e-commerce chops to better compete in the changing retail marketplace.
BJ’s Wholesale Club announced that BJs.com now supports online and mobile payment via PayPal, PayPal Credit and PayPal OneTouch in a bid to streamline the transaction process through its website, according to a press release from the wholesale club.
The integration of PayPal and PayPal Credit will allow BJ’s members to skip the process of manually entering other payment card credentials while paying for their purchases. PayPal OneTouch, meanwhile, enables shoppers using the same device and browser to skip the process of entering an e-mail address or password when paying on BJs.com, the press release stated.
Also, for purchases of $99 or more, BJ’s members can select PayPal Credit to pay for purchases, and not be charged interest if the debt is paid in full within six months.
Among other enhancements, last fall BJ’s announced a new mobile app that allowed club members to save coupons in-app directly to their membership cards to be automatically applied to purchases. That capability is all about taking friction out of the purchasing and payment process, and so is this one.
The warehouse clubs have not been known for their digital capabilities although that has been changing. Costco now has an expanded online presence while Sam’s Club maintains a successful mobile self-checkout app. Enter PayPal that has been on a partnership spree to have its payment service accepted throughout the web, which makes this combination with BJ’s a good match.
Overview by Raymond Pucci, Associate Director, Research Services at Mercator Advisory Group
