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Australia Moves to PIN-only Credit Cards

By Michael Misasi
January 6, 2014
in Analysts Coverage
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American Express Introduces Enhanced Business Travel Account to Help Companies Manage the Reality of Business Travel - PaymentsJournal

Background from bank plastic cards. Figures on the card. Small depth of sharpness. Indoors. Horizontal format. Gray, green, yellow. Color. Photo.

Cash payments remain an essential part of the payments ecosystem even as consumers increasingly embrace debit cards and other electronic payment methods. Data from the Netherlands illustrates this evolving balance: while debit cards have surpassed cash in terms of sales value, cash continues to account for a substantial number of everyday transactions. For central banks and financial institutions, maintaining reliable access to cash therefore remains important for consumer choice, payment resilience, and the needs of individuals and businesses that continue to depend on physical currency.

The De Nederlandsche Bank (the Netherlands’ central bank) announced in a bulletin it fully believes in the importance of cash in both the present and near future.

From Finextra:

The latest research by DNB reveals that the volume of debit card payments at Dutch points of sale has increased from €81 billion in 2010 to €84 billion in 2012. At the same time, cash withdrawals at ATMs dropped from €52 billion in 2010 to €49 billion in 2012.

So in terms of sales, the card has overtaken cash, but in terms of transaction numbers, cash is still the dominant means of payment, with 3.8 billion cash payments made at Dutch counters in 2012, against 2.5 billion card transactions.

As a result, the DNB is committed to “maintaining cash as a universally useable and available payment instrument and a smoothly functioning cash chain.”

Though the bank highlighted the efficiency gains of debit card use, it reinforced that cash is the only universally accepted payment instrument and serves as the primary alternative if a consumer’s debit or credit are not working.

DNB expects cash to remain indispensable for some time to come. For this reason, cash should remain generally available as an all-purpose means of payment, implying that consumers must be readily able to withdraw and deposit cash from and into their bank accounts. Retailers, in turn, should have easy means at their disposal to deposit counter receipts into their bank accounts.

Though the DNB’s announcement is another headline pointing to the decline of consumer cash use in developed countries, it also serves as an important reminder of the importance of cash in society and reinforces the notion that the cashless society is years away (if ever) from becoming reality.

The Netherlands demonstrates that declining cash usage does not necessarily mean cash is becoming obsolete. Electronic payments may offer efficiencies for consumers, merchants, and financial institutions, but cash payments continue to serve functions that cannot always be replaced by cards or other digital alternatives.

Cash is particularly important as a universally accessible payment option and as a backup when electronic payment systems or individual cards are unavailable. Maintaining that option requires more than simply keeping physical currency in circulation. Consumers must have convenient ways to withdraw and deposit money, while retailers need practical and affordable methods for depositing their cash receipts.

The DNB’s position also highlights an important consideration for financial institutions as they adjust their branch and ATM strategies. Falling withdrawal volumes could make traditional cash infrastructure more expensive to maintain, but reducing access too aggressively could create difficulties for consumers and businesses that still depend on it. The challenge will be finding ways to improve the efficiency of the cash infrastructure without undermining availability.

As debit cards and other electronic payment methods continue to grow, the share of transactions conducted with physical currency may continue to decline. However, the continuing importance of cash payments suggests that the transition toward digital payments will be gradual rather than absolute. Instead of preparing for the immediate arrival of a cashless society, banks, regulators, and merchants will need to support an environment where cash and electronic payments coexist, giving consumers access to the payment methods that best fit their circumstances.

Click here to read more from Finextra.

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