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The Safety of End-to-End Encryption Continues to Make Inroads

By Tim Sloane
April 24, 2015
in Analysts Coverage
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Stores Gaining More BOPIS For Online Orders

Stores Gaining More BOPIS For Online Orders

Heartland Payment Systems is the poster child for end-to-end encryption promoting the compelling safety such encryption provides merchants. This Heartland press release indicates that Heartland has partnered with PAX Technology to certify the S300 POS terminal as compliant with Heartlands E3™ end-to-end encryption and tokenization:

“PRINCETON, N.J.–(BUSINESS WIRE)–Heartland Payment Systems (NYSE:HPY), one of the nation’s largest payment processors, announced today it has teamed with PAX Technology, Inc., one of the fastest-growing terminal providers in the world, to provide Europay, MasterCard, and Visa (EMV)-compliant payment terminals through its Heartland Secure™ card data security solution and comprehensive breach warranty.
EMV chip-based “smart cards” and terminals are considered to be safer than credit or debit cards featuring a magnetic stripe because they contain computer chips that are used to authenticate each transaction. On Oct. 1, 2015, the financial liability shifts to merchants who are not EMV-compliant in cases where a smart card is used for a fraudulent transaction at a standard terminal that only accepts a magnetic stripe. Fuel merchants have until October 2017 before the financial liability shifts to their industry because of the complexity of the point-of-sale (POS) terminals.
With Heartland Secure, a card data security solution that combines EMV, Heartland E3™ end-to-end encryption and tokenization, PAX can now provide merchants with the highest level of security available to protect against card-present data fraud. By removing card data from the transaction, Heartland Secure provides businesses with protection against POS intrusions, insider misuse and other common sources of data fraud by eliminating the opportunity for criminals to monetize card data.”

The S300 terminal is pictured here

:S300 terminal

Overview by Tim Sloane, VP, Payments Innovation at Mercator Advisory Group

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