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A Lesson From the UK: ATM Costs Could Break the U.S. Prepaid Model

By Tim Sloane
September 18, 2012
in Mercator Insights
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For many consumers, surcharge-free ATM access is an essential feature of checking accounts and prepaid cards, particularly for those who maintain lower account balances. However, providing widespread ATM access comes with significant operational costs that financial institutions must absorb or recover. A decade ago, developments in the United Kingdom highlighted the tension between financial inclusion and the economics of ATM networks, as several major banks began limiting free ATM access for basic account holders. The debate underscored a broader challenge facing banks, prepaid providers, and policymakers: how to balance affordable banking services with the real costs of maintaining ATM infrastructure.

If you expect ATM access to be free for lowbalance bank accounts and prepaid cards, please pay attention tothe recent news out of the United Kingdom.

The story in ATM Marketplace, <ahref=”http://www.atmmarketplace.com/article/200267/Will-UK-banks-break-the-ATM-LINK” title=””Will UK banks break the ATM LINK?,”” target=”_new”>”WillUK banks break the ATM LINK?,” describes how some banks nowhave eliminated surcharge-free ATM access for low-balance checkingaccounts. In the UK, every bank customer was able to access any ATMfor free using LINK, which is a simple cooperative agreementbetween banks. That cooperation just came to an end and it’s allabout operational costs associated with providing ATM access.

As of 2010 there were nearly 8.5 million basicbank accounts under management by 16 banks across Britain, all ofthem allowing free access to any ATM by any cardholding customer.But that changed in 2011.

Late in that year, the Royal Bank of Scotland and Lloyds TSB toldbasic accountholders (with the exception of certain “grandfathered”customers) that they would no longer be allowed to use ATMsoperated by an independent bank or third party.
Why would the banks be so callous? Well, it’s about the costassociated with enabling that free ATM access!

The banks have said that restricting ATM accessand reducing interchange fees has been necessary in order toprevent cross-subsidization of basic accounts, which they said costthem £10-£12 ($16-$19).
This withdrawal from LINK by major banks may be sufficient todestroy the economics that makes LINK possible, since now fewerbanks end up covering all the costs, which would end freenationwide ATM access in the UK.

It is obvious that convenient ATM access is a critical need for theunbanked and underserved, but such access can’t be legislated ifthat legislation fails to address the very real costs associatedwith ATMs. At some level, a low-balance account becomesunprofitable. To provide financial services further down marketdemands the costs of providing the service be reduced and todayATMs are by far the most expensive component of providing PrepaidFinancial Services. While surcharge-free ATM networks have thelargest footprints in low and moderate income neighborhoods, theyare by far the most expensive to operate.

So legislation that requires free ATM access will almost assuredlyforce prepaid providers to do exactly what banks have done -identify minimum requirements for prepaid card holders to assureATM costs can be recovered. If so, then ATM legislation will onceagain eliminate financial services to those that need it most:consumers with low and moderate income.

The UK’s experience demonstrated that free ATM access is not without cost. As financial institutions face pressure to serve lower-balance customers while managing expenses, restrictions on ATM access can emerge when the economics no longer support broad surcharge-free networks. For policymakers and financial services providers alike, the challenge is finding ways to preserve financial inclusion without creating unsustainable cost burdens. As digital banking alternatives continue to expand, the long-term future of ATM access may depend as much on evolving consumer behavior as on the economics of operating cash distribution networks.

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Tags: Banking ChannelsCompliance and RegulationDebitFraud Risk and AnalyticsMerchant AcquiringMobile PaymentsPrepaidSelf Service and ConvenienceSocial Media

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