Since so much of the buzz around the Durbin Amendment has been negative, it’s refreshing to hear an optimistic voice added to the conversation. The writer of this article points out all the major opportunities that do exist as a result of the Durbin Amendment and one hopes that at least some of these positive results discussed here become reality.
“As merchants and financial institutions roll out programs to attract customers, ultimately it is consumers who will benefit from the increased competition for their business. Whether it is through lower prices, loyalty programs or other incentives, the Durbin Amendment changes can be a win-win-win for smaller financial institutions, merchants and consumers who capitalize on the situation.”
