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As Fraud Rises, Identities Are More Valuable Than Ever

By Wesley Grant
August 5, 2025
in Analysts Coverage, Fraud & Security, Friendly Fraud
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identity fraud

A beautiful female wearing a black shirt leaning on a shopping cart in the parking lot of a shop

A recent fraud survey from a UK fraud consortium reveals a troubling evolution in criminal tactics, highlighting that fraud isn’t just growing—it’s getting smarter.

The findings from Cifas point to a critical shift: as traditional fraud methods are disrupted, criminals are rapidly adapting, leveraging more advanced and often AI-driven tools to bypass detection. Cifas noted that it received a record number of fraud reports in its National Fraud Database (NFD) in just through the first six months of this year. Although identity fraud cases declined 7% year-over-year, the organization stressed that this drop doesn’t signal a win—it reflects a pivot in criminal behavior.

Instead, account takeover is becoming more prevalent, especially on mobile devices. Cybercriminals are arming themselves with more powerful, automated tools—many driven by AI—that make these attacks not only easier to launch, but more likely to succeed.

Misuse of Facility

Another trend highlighted is the rapid rise in first-party fraud. According to Cifas, there was a 35% rise in misuse of facility cases, where legitimate customers abuse their accounts for nefarious purposes.

This sentiment was echoed in separate research from FICO, which found that nearly a third of respondents believe falsifying credit applications is either justifiable in many situations or considered commonplace behavior.

First-party fraud has become the most prevalent type globally, as many consumers view it as a victimless crime. Also, rising inflation and interest rates have driven many individuals to resort to fraud to make ends meet.

Digging a Deeper Hole

This financial strain has caused many consumers to take desperate actions that could have far-reaching impacts. Alarmingly, more people are selling their own identities, usually after being promised financial rewards, according to Cifas.

While selling personal data may offer a short-term fix, bad actors often take out loans or credit cards in the victim’s name—actions that can have long-lasting effects on their credit scores.

FICO issued a similar warning, noting that consumers who exaggerate or lie on credit card applications may receive a short-term credit infusion, but they are only digging themselves into a deeper debt hole. On top of an already strained budget, those who commit fraud could also face legal repercussions with lasting ramifications.

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Tags: Account Take Overfirst-party fraudFraudFriendly FraudIdentity Fraud

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