Constructed Factors Affecting Loyalty Enrollment and Participation:
Participation in loyalty programs has been shown to result in loyalty enrollment; that is, program members are more likely to...
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Merchant
Profitero Acquired by Publicis in E-Commerce Marketing Push
French advertising holding company Publicis Groupe SA said it has acquired Profitero, an e-commerce software company that offers digital-commerce software...
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Fintechs Are Catalyzing Small Business Digitalization in Latin America
This piece appears in Crunchbase News and covers the growth of digitalization in SMBs around Latin America and how fintechs...
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Fighting Fire with Fire: Bankers Want No Changes to Durbin Amendment
Interchange rates are the fees that merchants pay to card issuers for the acceptance of credit and debit cards. These...
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Environmental Factors Affecting Loyalty Programs Enrollment and Participation:
Participation in loyalty programs has been steadily increasing in recent years. This trend is driven by a number of factors,...
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How Payment Orchestration Empowers Retailers to Maximize the Value of Buy Now Pay Later (BNPL)
Consumers are tempted by payment options offering them varying degrees of convenience and flexibility. This year, they have more choices...
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Top Loyalty Programs by Vertical Market
Loyalty programs are one way that businesses can differentiate themselves in vertical markets. These programs reward customers for their repeat...
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Social Commerce Is Becoming More and More Prevalent
The volumes of data that e-commerce businesses generate feed our inclination to manage them using key performance indicators (KPIs). Marketing effectiveness...
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Bolstering Business Brands with Discover® Global Network White Label Credit Cards
Businesses hoping to issue personalized credit cards – rejoice! There is a great way to provide U.S. cardholders access to...
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McDonald’s Exceeds Revenue Expectations with Price Hikes
Category leader McDonald’s finds itself raising prices an average of 8% to continue to drive revenue through an uncertain 2nd...
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