CVS Pay coming to a store near you. Their pilot test in the Mid-Atlantic region was relatively quick and apparently successful to now go national as the following article reports.
After a test, CVS Health is launching its mobile payment solution, CVS Pay, on a national basis.
CVS Pay is now part of the CVS Pharmacy mobile app, and integrates payment, prescription pickup and the ExtraCare loyalty program all into one quick scan at checkout.
CVS Pay first launched as a pilot program in August, in the New York City metro area, and the adoption of the program as well as feedback from customers has exceeded expectations, the company said. The solution is now available to all users of the CVS Pharmacy mobile app, CVS Pay simplifies the checkout experience for customers nationwide.
Users have the ability to refill, manage multiple prescriptions and now pick-up and pay all within the app.
Additionally, customers can link their ExtraCare card with CVS Pay, meaning a single scan at checkout will process all ExtraCare deals, earn new rewards and handle payment for the transaction. For another added level of convenience, customers can also use CVS Pay at the drive-thru, where they can simply share a pickup number found within the CVS Pharmacy mobile app.
CVS Pharmacy customers can begin using CVS Pay by adding any credit or debit card into the CVS Pharmacy app. They can also add their Health Savings Account and Flexible Savings Account cards.
CVS Pay is available in the CVS Pharmacy app on iOS and Android devices and works with all major credit (MasterCard, Visa, Discover, American Express), debit, Health Savings Account and Flexible Spending Account cards.
CVS Pay works in CVS Pharmacy standalone stores only and is not yet available at CVS Pharmacy in Target locations.
CVS Pay starts off on the right foot launching an app with integrated features. They are offering loyalty rewards, payment capability, and pharmacy tie-in. Successful single merchant mobile apps bundle multiple features that attract and build customer engagement, leading to more revenue. Additionally, CVS will gain enhanced customer intelligence that will optimize target marketing efforts with its shoppers.
Overview by Raymond Pucci, Associate Director, Research Service at Mercator Advisory Group
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